# How Paradigm Works

Paradigm runs the entire outbound pipeline as a single automated workflow. Here's the full path from signup to a booked meeting.

## Step 1 — Sign up + Offer Guru (5 minutes)

You sign up at https://paradigmoutreach.com/signup with your email. After completing your profile, you go through Offer Guru — an AI strategist that interviews you about your offer, ICP, and outcome guarantee. The conversation lasts 5–10 minutes and produces your **Blueprint**.

Your Blueprint is the source of truth for everything Paradigm writes on your behalf: cold emails, follow-ups, replies. It captures your tone, your differentiator, your proof points, and your offer terms.

## Step 2 — Pick a plan or book the founder call

After Offer Guru, you land on the paywall:

- Pay $150 (Founder) or $450 (Growth) on a 3-day Stripe trial, or
- Book a free 30-minute Offer Build Call with the founder, get 7 days free.

Either path, you land on the dashboard with your Blueprint ready and 100 trial credits.

## Step 3 — Connect a sending email

Connect your personal Gmail or Outlook via OAuth, or connect a custom SMTP. For low-volume warm-up sends (your first 20 emails), your personal account works fine. For higher volume, Paradigm can buy and warm dedicated cold-outreach domains for you ($20/month each, 99 inboxes per domain, DNS + DKIM + SPF + warmup all automated).

## Step 4 — Launch your first campaign

In the Job Wizard:

1. **Pick your Blueprint** — the one Offer Guru built for you (already pre-selected).
2. **Find Leads** — Paradigm searches its lead database for prospects matching your blueprint. Pick 20 to start. ICP narrowing is optional.
3. **Settings** — Auto-send is on (emails go out as soon as research finishes per lead). Subject line auto-generated from your blueprint. Sign-off is yours. AI Auto-Replies is off by default for the first campaign so you can see how replies feel.
4. **Sending** — pick which connected inbox to send from.
5. **Launch** — campaign starts immediately. Research runs per lead, emails go out once research wraps.

## Step 5 — Watch it run

The Sending app (`/sequencer`) shows:

- Live campaign progress (research → write → send)
- Open rates, reply rates, bounce rates, per-step
- Inbox view of every reply, with AI-suggested classification
- Domain health monitoring across your sending pool

## Step 6 — Auto-Responder takes over (optional)

Turn on Auto-Responder for any campaign. When a reply comes in:

- AI classifies intent (interested / objection / unsubscribe / not now / referral)
- Drafts a response in your voice using your Blueprint
- For meeting-intent replies, sends available calendar slots
- Books the meeting on your calendar when the prospect picks a slot
- Notifies you only when there's a real human decision to make

## Behind the scenes

- **Models:** GPT-4-class for personalization, Sonnet 4.x-class for Offer Guru and Auto-Responder reasoning
- **Sending infra:** Gmail/Microsoft Graph APIs (preferred), custom SMTP (advanced), Email Bison warmup network
- **Lead data:** Internal lead database (built-in), 100M+ B2B contacts
- **Reply detection:** IMAP polling for SMTP, Gmail/Graph push for OAuth accounts
- **Deliverability:** per-email spam scoring before send, automatic auto-pause on high bounce rate, domain warmup score monitoring

## End-to-end timing

- **Signup → first email sent:** 5–10 minutes
- **Campaign launch → first replies:** within 24 hours typically (depends on send schedule)
- **First reply → booked meeting:** seconds to minutes (Auto-Responder is fully autonomous on Autonomous mode)

Get started: https://paradigmoutreach.com/signup